First of all, for consumers: first, can at home "shop", order from time and location of the restrictions; Second, obtained a lot of commodity information, can buy local no commodity; Third, the online payment than traditional take cash payments more security, can avoid cash lost or robbery; Fourth, the order, buy goods from door to door to goods without critical field, already save time and effort; Fifth, because merchandise online store, called omitted rent employees and storage and so on a series of cost, overall its price is more general stores of similar goods cheaper. Secondly, for stores for online marketing no inventory pressure, operating costs low, business scale from space limitation, etc. In the future, there will be more enterprises to choose to sell online, through the Internet marketing information feedback timely adjust operation strategy to improve the economic benefit of enterprise and to participate in the international competition ability. Again, for the whole of market economy, this new shopping for in the greater pattern can range, broader level with higher efficiency realize resource allocation. Overall, online shopping can be seen through the traditional business obstacles, both to consumer, enterprise or market has great attraction and influence in new economic times, is undoubtedly achieve "win-win" the effect the ideal mode. Editor this segment of weakness: buys First, physical and photos on gap is too big. E-commerce can only be seen pictures of the goods arrive your hand, you really can feel and material have different. This is not in stores to buy the rest assured. Second, not to try on. Getting just see photos and brief introduction of items such as clothing and shoes, you cannot direct see that suits you, and if at the mall, you can try on the purchase, close his body, then buy immediately, without thinking so much, but more trouble, getting. Third, network pay not safe. Possible breaches, passwords stolen. Fourth, trustworthiness. Is the shopkeeper credit degree, if met poor quality of service owner, asking a few questions seem impatient. Online shopping appear have deceived happen often. Fifth, the velocity distribution. Under online in the items and pass distribution link, quick with a day or two, slow to a week or longer, sometimes, distribution process also can appear some problems, and, if the goods are not satisfied, and should pass and distribution of the link, change items, so more troublesome; And in business, see, you want to hand, if not satisfied directly to change, taken directly.。