【历代iPhone的广告词是什么】自2007年第一代iPhone发布以来,苹果公司通过一系列富有创意和影响力的广告词,成功塑造了iPhone的品牌形象。这些广告词不仅体现了产品的核心卖点,也反映了苹果在不同阶段的市场策略与品牌理念。
以下是对历代iPhone广告词的总结,结合产品发布时间和主要宣传语进行整理:
历代iPhone广告词汇总表
| 发布时间 | iPhone型号 | 广告词(或主要宣传语) |
| 2007 | iPhone 1st Gen | “Introducing the iPhone. It's a revolution.”(“介绍iPhone,它是一场革命。”) |
| 2008 | iPhone 3G | “The iPhone you’ve been waiting for.”(“你期待已久的iPhone。”) |
| 2009 | iPhone 3GS | “The most advanced phone in the world.”(“世界上最先进的手机。”) |
| 2010 | iPhone 4 | “There’s something revolutionary in the air.”(“空气中有一种革命性的力量。”) |
| 2011 | iPhone 4S | “It’s not just a new iPhone. It’s a new way to experience life.”(“这不是一款新的iPhone,而是一种全新的生活方式。”) |
| 2012 | iPhone 5 | “Designed by Apple. Built for the future.”(“由苹果设计,为未来打造。”) |
| 2013 | iPhone 5s / 5c | “More powerful than ever. More beautiful than ever.”(“比以往任何时候都强大,比以往任何时候都美丽。”) |
| 2014 | iPhone 6 / 6 Plus | “Big. Bigger. iPhone.”(“大。更大。iPhone。”) |
| 2015 | iPhone 6s / 6s Plus | “The best iPhone ever.”(“史上最棒的iPhone。”) |
| 2016 | iPhone 7 / 7 Plus | “Shot on iPhone.”(“用iPhone拍摄。”) |
| 2017 | iPhone X | “The future of the smartphone is here.”(“智能手机的未来已经到来。”) |
| 2018 | iPhone XS / XR | “Innovation that changes everything.”(“改变一切的创新。”) |
| 2019 | iPhone 11 series | “A13 Bionic. The most powerful chip in a smartphone.”(“A13仿生芯片,智能手机中最强大的芯片。”) |
| 2020 | iPhone 12 series | “All-new design. All-new power.”(“全新设计,全新动力。”) |
| 2021 | iPhone 13 series | “Pro. Pro. Pro.”(“专业。专业。专业。”) |
| 2022 | iPhone 14 series | “Camera. Camera. Camera.”(“相机。相机。相机。”) |
| 2023 | iPhone 15 series | “iPhone 15. Designed for the future.”(“iPhone 15,为未来而设计。”) |
从最初的“革命”到后来的“未来”,iPhone的广告词不断演变,但始终围绕着创新、体验和科技感展开。每一代iPhone的广告语都与其时代背景和产品特性紧密相关,展现了苹果对用户体验的重视和对技术发展的追求。


